4 steps you can take to harness the power of story telling
Stories make people feel something and if they feel something, they will act.
Sarah Browning
Communication plan for Santa
Sarah Browning our comms specialist is definitely a fan of Christmas spirit. She wrote this piece on her own blog last year, but we all love it so much we’re republishing it again: Santa’s Internal Comms Plan I’m not sure of the exact employment status of the elves – does Santa pay them a living … Read more
Community connections and stories
by Sarah Browning As I write this piece, I am sitting in the Oakwood Centre in Woodley, the town where I live. I am here today because I attended a breakfast networking group in one of the centre’s meeting rooms and decided to stay on for a cup of tea in the café and to … Read more
Do you want the strategy or the comms strategy?
Several of us at Holy Brook find that a client often starts by working with us in one area and ends by needing support in a different area – which is one of the reasons our team with complementary skills love working together. Here Sarah explores a common issue facing communications professionals: I and many … Read more
The missing message in change
Change. There’s a lot of it about. Some of it good. Some of it not-so-good. Some of it just plain baffling. And lots of it – in my experience anyway – badly communicated. There are, of course, fantastic examples of change communication, where everyone who is affected feels informed and engaged. They understand what is … Read more
How to communicate with frontline staff
As an internal communicator, there are many different types of audience you have to bear in mind. There is no such thing as a one-size fits all approach to internal communication – your communication plans should always acknowledge the groups within your staff body and use the golden thread of messaging to link everything together, … Read more